Which 4 agency profiles merit a closer look?
4 profiles show different starting points. Match each to your announcement before requesting a proposal.
| Agency | Public positioning | First check |
|---|---|---|
| MarketAcross | Blockchain-native media relations | Which markets and story types fit your news? |
| Wachsman | Strategic and reputation communications | Does its proposed work cover your communications need? |
| Coinbound | PR connected with crypto distribution | What activities does distribution include? |
| Outset PR | Data-led earned coverage | What evidence will the team show? |
These descriptions help you decide what to investigate. They do not confirm current services, team availability or suitability. Ask each firm to explain its role and name the person leading your account.
Add Melrose PR if boutique onchain communications suit your search. Add DigitalMedia1 to the same comparison. Use your announcement and requirements as the test. Our PR and media page gives you another view of available PR options. Verify current details directly with every agency before deciding.
7 checks that make an agency shortlist useful
7 checks turn agency descriptions into questions you can verify. Apply the same list to every candidate. Don't compare polished introductions alone.
- Media focus: Ask whether the firm handles crypto coverage, broader business press, or both.
- Story fit: Request a clear angle grounded in facts your team can support.
- Regional reach: Confirm relevant language capability and target-market knowledge.
- Account owner: Identify who writes, pitches and updates you.
- Channel labels: Separate earned outreach, sponsored content and other distribution.
- Approval path: Name who clears claims, quotes, translations and final copy.
- Reporting: Ask for links or other available confirmation of completed placements.
A useful answer names the work, responsibility and evidence. A long outlet list alone doesn't show whether those outlets suit your news. Ask what the proposed team would handle. Then check what the firm itself contributed.
Use the same announcement, evidence and constraints when requesting proposals. For token-launch communications, our launch checklist can help you prepare project details before agency discussions.
3 passes from first input to written proposal
3 review passes help you find gaps before agreeing to outreach. Tie each pass to a specific input or decision.
- Input check: Send the announcement, project links, target markets and supporting evidence. Window: before any agency recommends a story.
- Story check: Ask which claims are ready to share and which need clarification. Window: before copy or pitching begins.
- Activity check: Request separate lines for earned outreach, sponsored placements and distribution. Window: before you approve the proposal.
- Proof check: Agree how links, publisher confirmations and material changes will appear in the report. Window: before work starts.
With DigitalMedia1, we review the announcement line by line before recommending channels. We check the claims, public materials, audience and approval contact. That review gives you a proposal to compare against other agency responses.
For creator work alongside press, compare the tasks and reporting separately. The crypto KOL campaign guide covers another route to distribution. It should not be treated as earned press coverage.
Where does publisher control begin in crypto PR?
2 categories matter in a PR proposal: agency work and publisher choices. An agency can prepare materials and conduct agreed outreach. A publisher decides whether to accept, edit, frame or publish a story.
Ask the agency to label each activity as earned outreach or paid placement. For each line, check who approves the copy. Confirm who controls publication and what evidence will show completion. A submitted release is not the same as a published article.
Publishers control their editorial decisions. They choose whether to accept a pitch. They also set publication timing, editing and link inclusion.
We commit only to the outreach and placements stated in an agreed proposal. Then we report completed work with available links or confirmation. Keep this distinction in writing, especially when your announcement has confidential details.
If an agency combines earned and sponsored activity under one label, ask for a written breakdown before approval. A clear split makes the proposal and final report easier to assess.
3 records to request from DigitalMedia1
3 records make our proposed work easier to inspect: the reviewed announcement, planned activities and evidence log. Our initial review checks claims, target audience, public links and the person authorised to approve copy.
| What you get | When | How we log it |
|---|---|---|
| Announcement review | Before channel recommendations | Notes on claims, evidence and open questions |
| Activity plan | Before approval | Earned outreach and paid placements listed separately |
| Final report | After agreed work | Available links, confirmations and recorded changes |
Our report identifies completed work. It doesn't group every activity under a broad promise of coverage. Compare that format with other agency proposals. Ask for missing responsibilities or evidence to be stated plainly.
Send DigitalMedia1 your announcement draft, target markets, supporting links and approval contact. We’ll review those 4 inputs and return a written proposal within 2 working days. Start at contact.
6 crypto PR profiles, side by side
| Option | Public positioning to investigate | Question for your proposal |
|---|---|---|
| MarketAcross | Blockchain-native media relations | Which markets and story types fit this announcement? |
| Wachsman | Strategic and reputation communications | Does the proposed work match your communications need? |
| Coinbound | PR connected with crypto distribution | What activities does distribution cover? |
| Outset PR | Data-led earned coverage | How will the team present supporting evidence? |
| Melrose PR | Boutique onchain communications | Who leads the account and which regions are relevant? |
| DigitalMedia1 | Assess against your announcement and requirements | Are channels, account ownership and reporting explicit? |
These are shortlist prompts, not endorsements. Confirm current services, team arrangements and proposed work directly with each agency.
Frequently asked questions
What should I send before asking a crypto PR agency for a proposal?
1 shared brief should include your announcement, project links, target markets and supporting evidence. Add spokesperson details and approval constraints. Mark confidential information clearly. Identify who can approve claims and copy. Send the same inputs to each shortlisted firm. Their recommendations will be easier to compare.
How do I compare earned media with a paid crypto placement?
2 labels should appear separately: earned outreach and paid placement. Ask who controls the copy. Confirm whether the publisher makes its own editorial decision. Ask what evidence will document completion. If a proposal groups both under “coverage,” request a written breakdown before approval.
Can an agency promise an article in a specific crypto publication?
1 publisher controls its own editorial decision. It may accept or decline a pitch. It chooses the story's editing, timing and link inclusion. Ask the agency to state the agreed outreach clearly. Also ask how completed placements will be documented. A submitted release is not proof of publication.
How is a crypto PR quote put together?
3 factors shape a quote: the work requested, the channels proposed and the markets involved. Send the same announcement and requirements to each candidate. For work with DigitalMedia1, you receive a fixed written quote within 2 working days, before payment. Compare what each quote includes and excludes.
Should I choose a crypto PR specialist or a general PR firm?
2 questions can guide that choice: who needs to understand the story, and which team will handle it? A crypto specialist may suit an announcement involving blockchain products or token terminology. A broader firm may fit a business story aimed beyond crypto. Compare the assigned team's relevant experience, not just the agency label.
What should a useful crypto PR report show?
3 distinctions make a report useful: planned work, completed work and published coverage. Ask for links or other available confirmation. Request a note on material changes to the activity. Agree how earned outreach and paid placements will be identified. That gives your team a record to compare with the original proposal.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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